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Noida-based long-distance travel app RailYatri has acqui-hired Kochi-based food-delivery technology start-up YatraChef. The YatraChef team will now manage the pan-India supply side of RailYatri’s in-transit delivery business.
With this, RailYatri has further strengthened its supply-side commerce capabilities, as it continues to add new offerings to its travel marketplace, the firm said. Last-mile capability is becoming a critical piece in commerce marketplaces as companies are able to provide a complete online and offline experience to its users, in addition to creating a premium and differentiated offering, it added.
Manish Rathi, CEO and co-founder, RailYatri, said YatraChef brings a deep experience of nearly four years in food delivery and vendor management, and has a track record of delivering outstanding consumer experience to travellers. “Their skill will help us jointly develop new offerings that will re-define the travel experience with RailYatri.”
Arun Rajan, CEO and co-founder, YatraChef, said: “Having partnered with RailYatri for some time now, it was an obvious decision to join hands as we can make a much bigger impact together. “
RailYatri was set up in 2011 by Rathi, Kapil Raizada and Sachin Saxena. The firm launched its consumer products in early 2014.
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