The jewellery retailing arm of Reliance Industries Limited, Reliance Jewels on Monday launched its premium showroom in Ahmedabad. The company looks to expand its footprint by opening similar premium category showrooms across major metros and smaller towns as demand for designer jewellery has been on the rise. Reliance Jewels currently has 77 showrooms across 47 cities.

This is one of the biggest Reliance Jewels showrooms in the country, and has been specially designed to showcase the wide range of jewellery collections in Gold & Diamond sections. The company bets big on the exclusive collection of traditional and contemporary Gold, Diamond, Platinum and Solitaire jewellery for growth.

Sunil Nayak, CEO, Reliance Jewels said, "We are glad to present our premium showroom that resonates grandeur in every aspect - from the products to the shopping experience. This is our first premium showroom in the city and brings a distinct shopping experience to the discerning customers of Ahmedabad by showcasing exquisite designs with delightful customer service."

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