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Rentrak has launched its box office service to report daily theatre-level information for Cinepolis in India. This new agreement will help Rentrak to expand box office measurement services in India.
In a statement, Ron Giambra, President of Rentrak’s worldwide movie measurement business said, “India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients. We look forward to our partnership with Cinepolis and expanding as they continue to add more screens.”
Cinepolis India has recently acquired Fun Cinemas and now has 200 screens across 31 cities.
“India is a very exciting market with tremendous passion for cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole," Javier Sotomayor, Managing Director, Cinepolis.
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