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Rolls-Royce rolls out its first SUV Cullinan;bags pre-orders for ₹6.95-cr luxury machine

G Balachandar Chennai | Updated on May 30, 2019 Published on May 30, 2019

David Kim, Regional Sales Manager, Asia Pacific, Rolls-Royce Motor Cars at the launch of Cullinan SUV, in Chennai   -  Bijoy Ghosh

Rolls-Royce has already secured some orders from India for its new super luxury SUV Cullinan, which was unveiled here on Thursday for the Indian market at a price of ₹6.95 crore.

Cullinan — powered by a 6.75-litre twin-turbocharged V12 petrol engine that will deliver 567 horsepower and 900 Nm of torque from just 1700 rpm — is the first luxury SUV under the Rolls-Royce brand to be sold in India. It has incorporated many new technologies that include all-wheel drive, an off-road driving mode, and a suspension capability for rough terrains.

“While we are already witnessing the entry of a good number of new and young customers into Rolls-Royce brand, the Cullinan launch will definitely attract more young customers,” said Vasanthi Bhupathi, Managing Director, Rolls-Royce Motor Cars Chennai, the exclusive importer and authorised dealer of Rolls-Royce Motor Cars in Chennai and South India.

Waiting time

She said the company has secured some pre-orders for Cullinan, but she declined to reveal the details. If a buyer in India orders a Cullinan now, he or she may get the delivery after 9-11 months as the British super luxury car-marker, owned by BMW Group, plans its production based on pre-orders.

While globally the average age of Rolls-Royce customers is about 35 years, the Indian market has also been aligned to that level now.

“This is a product based out of our customer feedback as there is a strong demand for a luxury SUV from our customers. Cullinan combines the capabilities of our sedan as it is quiet and comfortable, but at the same time offers offroad capabilities,” David Kim, Regional Sales Manager, Rolls-Royce Motor Cars APAC said here during the launch.

He said India was one of the top 10 countries in terms of private wealth. “With about $8.1 trillion private wealth, the potential is very high and our target customers are growing in India,” said Kim.

Globally, Rolls-Royce sold 4,107 units in 2018 and India was also part of that success story, he said.

Rolls-Royce’s models that are sold in India include Phantom, Ghost, Wraith and Dawn.

Published on May 30, 2019
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