Seniority opens fourth retail store in Chennai

Our Bureau Chennai | Updated on June 26, 2019 Published on June 25, 2019

Seniority, an RPG group-owned company that offers a wide range of healthcare and leisure products for senior citizens, launched its fourth retail store pan-India — and the second one in the South — here on Tuesday.

The company, which opened its first retail store in Pune in 2017, forayed into the South Indian market with the launch of a showroom in Coimbatore in October 2018, in association with CovaiCare. It also has a retail store in Bhiwadi.

“Chennai has a large population of elderly people and our analysis shows that Chennai has been consistently among the top five cities in terms of sales of our products online,” said Ayush Agrwal, Co-founder, Seniority.

Seniority’s experience store in Chennai is in association with CareFinder, a city-based elderly care provider which offers services such as assisted living, palliative care, home health-care and concierge services. “Tamil Nadu ranks second in India in terms of the total percentage of elder population. For CareFinder, associating with Seniority was the next logical step in serving the elders and their caregivers,” said PS Srikumar, CEO, CareFinder.

The company receives around 95 per cent of its revenue from online channels, and currently has over three lakh customers and more than 8,000 products curated for elderly needs. Its product portfolio includes bathroom aids, kitchen and gardening tools, bedroom accessories and food and diet products.

“Seventy per cent of our portfolio is lifestyle and leisure products, and the rest includes medical-assisted products,” said Tapan Mishra, Co-founder, Seniority.

With ‘Live Evergreen’ as its brand ethos, Seniority also promotes positive ageing with a range of leisure and recreational activities for the physical and mental wellness of elderly people.

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Published on June 25, 2019
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