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Tata Motors has launched a new premium variant of its lifestyle sports utility vehicle Hexa with 16 new features. Priced at Rs 15.27 lakh (ex-showroom New Delhi), the Hexa XM+comes with a two years warranty.
Hexa, which is based on Aria platform and shares its engine with the Tata Safari Strome, was launched in the country in January 2017.
“With turnaround 2.0 in play, we have continued to deepen our focus towards catering to the evolving customer demands by introducing new products and variants at regular intervals,” a company statement said.
Tata Motors’ Turnaround 2.0 strategy is aimed at delivering “consistent, competitive and cash accretive growth’’. “With the launch of the Hexa XM+, we are further strengthening this product range,” Tata Motors passenger vehicle business unit vice-president for sales, marketing and customer support, SN Barman, was quoted as saying in the release.
The Hexa XM+ is equipped with features such as electric sunroof, reverse parking sensors camera, cruise control, rain sensing wipers, electrically adjustable and foldable exterior mirrors and automatic headlamps.
Tata Motors had reported a 20 per cent increase in domestic sales at 64,250 units in September compared with 53,964 units in the same month last year. Passenger vehicle sales surged 7 per cent to 18,429 units from 17,286 units.
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