Toyota Kirloskar Motor (TKM) on Thursday launched premium hatchback Glanza, priced between ₹7.22 lakh and ₹8.90 lakh.

Glanza will be competing with Maruti Suzuki Baleno, which has similar specs and is available in 14 variants priced at ₹5.58 lakh to ₹8.9 lakh.

To take on the competition, TKM is introducing offers such as 100 per cent financing and services offered on Toyota’s premium cars.

What’s on offer

“Something new which we are offering is the Toyota edge,” N Raja, Deputy Managing Director, TKM, told BusinessLine on the sidelines of the launch here. On offer are three years of insurance, roadside assistance, etc under a single window.

TKM is offering warranty of three years or 1 lakh km, which can be extended up to five years or 2.2 lakh km.

The Glanza, which is being manufactured at Suzuki’s Gujarat plant, comes in two variants — 1.2 litre petrol BS-VI compliant with automatic transmission options and smart hybrid. The Baleno, manufactured at the same plant, comes in petrol, diesel and smart hybrid variants.

Gujarat plant

The company will be sourcing more cars in future from the plant as part of a deal between its parent company and Suzuki Motor in Japan.

Without disclosing how many of units of Glanza will be sourced from Suzuki, Raja said the company expects a good market share in the segment, which has a volume of around 30,000 units a month.

Going forward, the company will be also sourcing an electric car, to be launched in 2020, from the plant, he added.