Companies

TrueREVO bets on crowd-funding for specialised running shorts

Virendra Pandit Ahmedabad | Updated on January 18, 2018 Published on July 29, 2016

Rohan Shah, founder, REVO International

Fitness apparel start-up raises $12,500 in 10 days for ‘smart performance shorts’

A three-month-old start-up, planning to launch specialised sports apparel in September, has garnered nearly $12,500, in 10 days flat, through global crowd-funding.

By the time its crowd-funding campaign ends on September 17, it hopes to collect nearly $200,000.

Launched in May, Ahmedabad-based REVO International has developed “smart performance shorts” (SPS) under the brand-name TrueREVO. On July 19, it commenced a global crowd-funding campaign on Kickstarter as a pre-booking exercise in the international market.

“We had a goal of getting pledges worth $10,000 within a week. But we have managed to raise pledges worth over $12,000 so far, thanks to more than 265 backers from 23 different nations, from Australia to Singapore to the US, Rohan Shah, founder, told BusinessLine.

“Our real campaign through various media outlets will commence on July 29.”

An SPS is a two-layered short pants, priced between ₹1,499-1,999 in India. Its outer layer is made of imported, light polyester while the inner fabric is made of polyester spandex. “Before manufacturing, this fabric is treated for anti-bacteria and anti-odour, that lasts up to 50 washes. It is more hygienic and long-lasting.”

The ergonomically-designed shorts have tight pockets on the inner layer to enable the runner to safely store a smartphone. The pockets also have openings which act as outlets for earphones. The user needs no other accessory, such as an arm strap or a waist belt, to carry a smartphone. Other features include a separate rear pocket for keys and valuables.

It will be manufactured at facilities in Ludhiana, Delhi, Ahmedabad and Tiruppur, and delivery of pre-booked orders will start in September, Shah said.

REVO International manufactures “extreme” performance and fitness apparel, sportswear and sports accessories sold online on its website and e-commerce portals. The SPS, however, is currently available for pre-booking only on the Kickstarter platform. After the Kickstarter campaign, the firm will sell SPS through exclusive partnership with leading retailers of the country, he added.

Published on July 29, 2016
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