Comments
TVS Motor has launched the Apache RR 310 marking its entry into super premium motorcycles.
With the launch of the ₹2.05-lakh Apache RR 310, TVS Motor also storms the bastion of Royal Enfield Motors, which is a dominant player in fast-growing above-250cc to 350cc segment with annual volumes of more than six lakh units.
The price of Apache RR 310, the company’s most powerful and expensive bike so far, will vary from State to State. Bookings will start at select 50 dealerships initially and the delivery will begin by the month-end.
ALSO READ : TVS Apache RR310 Review - Racing DNA comes through strong and fast
The new bike, is the first product out of TVS Motor-BMW Motorrad alliance formed in April 2013 to design, make and sell sub-500 cc motorcycles for India and emerging markets.
It will strengthen its position in the sports category of the premium bike market.
TVS so far was in the up to-200cc segment in the Apache series. It is a leader in the above-150cc to 200cc segment with a market share of 46 per cent (2.36 lakh units during April-October 2017) with its Apache brand.
“Apache RR 310 is the most advanced product in our portfolio and it is built on our 35 years of experience in the race-track. This bike has been designed to be a global offering and will be a true example of make-in-India for the world. We are confident this will improve our growth and market share in the premium segment,” Sudarshan Venu, Joint Managing Director, said during the global launch of the bike here. The new Apache powered by a new engine, developed jointly by TVS and BMW, will churn out 34 PS@9700 rpm and 27.3 NM@7700 rpm. It will boast of a top speed of 160 kmph, and acceleration from 0-to-60 kmph in 2.9 seconds.
The company has spent close to ₹400 crore on the Apache RR 310 project.
“We are targeting to sell about 10,000 units in the first full year,” said K N Radhakrishnan, President & CEO, TVS Motor Company.
The company’s two-wheelers are shipped to about 60 countries and in most of the markets the Apache RR 310 will be sold shortly.
The new bike is produced out of TVS Motor’s Hosur factory, which has already been producing and exporting G 310 R bikes (BMW version of the new bike) for export requirements of BMW since last year.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.