Vivo to invest ₹800 cr for production in India

Our Bureau Chennai | Updated on November 29, 2018 Published on November 29, 2018

The enhanced investment will boost Vivo’s growth in India.

Chinese smart phone manufacturer Vivo will invest further ₹800 crore in manufacturing in India. This is in addition to the ₹300 crore investment that the company made at its Greater Noida plant, said Nipun Marya, Director-Brand Strategy, Vivo India.

“I cannot give a time frame on when the investment will start and end,” he said.

The company is committed to the government’s Make in India policy, and had already created nearly 5,000 jobs at various levels, he said.

The Greater Noida plant has an annual capacity to produce nearly 25 million units, and currently it is operating at full capacity. All the Vivo phones available in India are manufactured from this plant. “We have not yet decided whether the further investment in manufacturing will be at Greater Noida or any other location,” he said.

The enhanced investment will boost Vivo’s growth in India. Having started its operations in 2014, the company has become the second largest selling smart phones in India in value terms behind Samsung. Vivo India nearly doubled revenue to ₹11,000 crore for fiscal ending March 31, 2018 as against ₹6,000 crore in the year before.

While four years ago, hardly anybody knew about Vivo. But, the company’s association with Indian Premier League, Kabaddi Premier League and with Bollywood helped the brand reach customers. Having created the awareness, Vivo increased its sales touch point with its phones available in over 70,000 outlets, including mom and pop, organised and exclusive stores.

“We are now on a strong growth path,” he said without revealing any numbers.

Published on November 29, 2018
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