Companies

Woodland expands outdoor gear

V Rishi Kumar Hyderabad | Updated on January 10, 2018 Published on September 04, 2017

To roll out bicycles soon, explore newer formats

Adventure gear maker Woodland has expanded its product range with the introduction of products for outdoor and trekking fans.

The company also hinted at roll out of high-end bicycles in the Indian market within a month.

The company’s new product range includes rugged and light weight camping kits and tents, versatile backpacks, sleeping bags and rooftop equipment.

These products are being offered with a tag line, Explore More.

Harkirat Singh, Managing Director, said: “The business from the demonetisation time to implementation of GST has seen some volume correction.

“However, GST would be good in the long run and suit our kind of business where we do not have to tackle multiple taxes.”

“The company had set out with a growth target of over 15 per cent on last year sales of ₹1,200 crore. We are confident of achieving the projected volume growth,” he said.

The new outdoor gear is being manufactured at the company's Dehradun plant with specialised materials, nylon chords imported from Korea.

“Over the years, our exports versus domestic mix has been 20:80 and our long term target is to see that exports account for 50 per cent of overall sales.

“While the e-commerce was disruptive for us initially, the growth in e-commerce is providing a strong channel for Woodland,” he said.

The company is also looking at newer retail formats including shop-in-shop mode and larger format company-owned stores.

While shoes account for about 50 per cent of total business, apparel contributes about 30 per cent and the rest is from travel gear and accessories.

Published on September 04, 2017
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