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Gurugram based online food ordering firm Zomato on Monday announced the launch of its warehouse for its initiative Hyperpure in Delhi.
Hyperpure by Zomato works directly with a network of farmers, mills, producers, processors and also help farmers to develop better crops that are pesticide and chemical free.
Using an end-to-end technology-driven platform, restaurants can buy everything from vegetables and fruits, poultry (including antibiotic residue-free chicken), groceries, meats, seafood, and dairy; to beverages.
The initiative--which aims to remove the middle-men so that both farmers and restaurants receive better value proposition-- is also building a model with plans to integrate rainwater harvesting, and composting for waste and will also be given to the farmers.
This would be company’s second Hyperpure warehouse in the country after Bengaluru which aims to provide restaurants with fresh and high-quality ingredients, at competitive prices.
Currently, Hyperpure by Zomato operates one warehouse each in Bengaluru and Delhi and plans to launch 20 more warehouses in India by the end of 2020.
“Considering the positive response we’ve received in Bengaluru, our expansion into Delhi is a part of Hyperpure’s natural progression. We plan to come up with two more warehouses in NCR in the next two months,” said Dhruv Sawhney, Founder, Hyperpure by Zomato.
Delhi warehouse is a 40,000 sq ft facility with a 5000 sq ft cold storage space built to 5000 metric ton capacity per month.
“India's food sector is unique and to ensure that the food servicing sector gets high-quality ingredients, public and private sector partnerships are imperative. Food suppliers and aggregators need to take care of food safety and hygiene and ensure that quality product reaches the end user,” said Pawan Kumar Agarwal, CEO, FSSAI.
Using a technology-driven platform, custom-built for this leg of the food value chain, restaurants can now buy from one credible source and have their products delivered within 12 hours of placing an order, said the statement.
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