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The Government will soon create an awareness programme to popularise an online fertiliser monitoring system (FMS) that checks illegal sale and black marketing of crop nutrients.
FMS, launched in 2007, tracks the movement of imported raw materials, dispatch of finished fertilisers from ports and plants up to the first point of retail sale on a real-time basis.
“Not many of them are aware of this online system, so we have decided to design an advertising programme to popularise FMS,” a Fertiliser Ministry official said.
The Ministry has already received an in-principal approval for the awareness campaign and has also written to the Directorate of Advertising and Visual Publicity and the National Film Development Corporation to work out the costs, the official said.
The awareness will be created via newspapers and television besides documentary features. The official revealed that the online system alerts if the fertiliser on dispatch gets diverted at any sale point from the state to district level.
From farmers to manufacturers and distributors, everyone can track the online facility to see the supply and sale situation of fertilisers in the country.
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