Economy

Kolkata outdoor advertising agencies to switch to LED lights, solar power

PTI Kolkata | Updated on January 19, 2011 Published on January 19, 2011

GREEN GOALS: All outdoor hoardings and billboards in the city will soon go green by adopting eco-friendly measures to save power consumption and reduce carbon emission. -- A. Roy Chowdhury   -  Business Line

All outdoor hoardings and billboards in the city will soon go green by adopting eco-friendly measures to save power consumption and reduce carbon emission.

Acting on a suggestion made by the West Bengal Pollution Control Board and the State Environment Department last month, outdoor advertising agencies in the city will switch to LED lights and solar power in a phased-manner.

“To start with, they have been asked to use LED lights, but the power source has to be ultimately replaced by solar power. We have given them time to make the conversion,” Mr Biswajit Mukherjee, Chief Law Officer of the West Bengal Pollution Control Board, told PTI.

AD Ideas Pvt Ltd has already became the first such agency in the city to switch over to the new-age power-efficient light emitting diode (LED) lamps.

“We have started the process of converting all our 150 illuminated billboards and hoardings to LED lightings,” Mr Atul Dalmia, who runs the company, said.

Widely seen as the future of lighting technology, LED lamps utilise light emitting diodes as a source of illumination instead of electrical filaments or gas, resulting in minimum carbon emissions.

With lesser energy and carbon consumption, such lamps are power-efficient and environment-friendly.

Published on January 19, 2011
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