Economy

Soon, common service centres to promote, market movies

Adith Charlie Mumbai | Updated on July 13, 2014

Maharashtra DIT joins hands with Spanco, NPS





Common Service Centres (CSCs) will soon start selling theatre tickets for upcoming movies.

The Department of Technology (DIT), Government of Maharashtra, has taken the lead by tying up with the Network People Services and Spanco to offer movie distribution and marketing services (CSCs) in the State. In Maharashtra, each CSC is called ‘Maha eSeva Kendra.’

As the first step in this direction, merchandise and theatre tickets of the upcoming Marathi flick Poshter Boyz would be made available on the CSC network. The movie, which will release on August 1, is produced under Bollywood actor Shreyas Talpade’s banner.

In addition, the CSCs would sell music CDs of the flick, run contests and engage in other promotional activities.

“We are starting with Marathi cinema as it is a low hanging fruit…Going forward, we would also use CSCs for promotional activities related to Bollywood films,” said Kaustubh Dhavse, Chief Executive Officer of NPS.

A strategic part of the National e-Governance Plan, CSCs are the primary vehicles for front-end delivery of government and private services to citizens, especially in rural pockets.

Government-to-citizen services include issuance of birth and death certificates, land records, affidavits, among others. Everyday, more over 200,000 citizens avail government services through CSCs in the State.

Shreyas Talpade, who has starred in Bollywood flicks such as Iqbal, Golmaal 3 and Housefull 2, said the move could revolutionalise marketing and distribution of Marathi films.

“This novel initiative will not just provide film producers a very cost-effective medium to reach a very large targeted clientele, but also go a long way in propagating Marathi cinema,” said Talpade.

Though Maharashtra has 3,600 service centres, only 2,200 of these are fully functional, sources said.

Spanco is the service centre agency that manages the CSCs in Western Maharashtra. Over the next 15 days, promotional activities related to Poshter Boyz would be made available on CSC networks across the State, said Dhavse.

Published on July 13, 2014

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