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The Gujarat Cooperative Milk Marketing Federation (GCMMF) that heralded a White Revolution by marketing milk and milk products under Amul brand across India, has virtually ‘diversified' into ushering in a Green Revolution now, planting 2.35 crore saplings across the State in the last four years.
The 17 milk unions, affiliated with GCMMF, had launched a mass tree plantation programme in 2007 that involved nearly 30 lakh members taking up the campaign voluntarily across Gujarat on an annual basis. This has resulted in the plantation of 2.35 lakh saplings so far, according to a GCMMF official.
GCMMF's initiative was recognised both nationally and globally as the Federation has been decorated with the Srishti's G-Cube Award for 2010, with G3 denoting good, green governance. GCMMF has won it for the fourth consecutive year in the “Service Category”. Besides, this “Amul Green” movement has also won an award from the International Dairy Federation for the best environment initiative in the “sustainability category”.
The campaign was initiated and executed by the milk producing farmer members of the various dairy cooperatives in nearly 15,000 villages of the western state, with each member taking oath to plant saplings and ensuring their growth into trees, according to a release here.
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