The Spices Board will be participating in two international food expo campaigns in the coming months. The Board is aiming to put a strong, unified and holistic presentation at these two events.

The first would be at the IFT annual meeting and food expo at Las Vegas during June 26-28 and the second at the Special India promotion campaign during the Olympics in London during August 1-2 in London.

Such a presentation will reinforce the strength and vigour of the Indian spice industry in the highly elite markets of the US and the UK, a press release from Spices Board said. These two countries remain major buyers of spices and consumers of a variety of spice products.

The IFT Annual Meeting and Food Expo in Las Vegas is a premium show frequented by leading scientists, technocrats, processors, importers and media. Showcasing Indian products at this event will give an added advantage and ensure global visibility. The Spices Board has booked a space of 60 sq m and is planning to set up a booth facilitating participation by Indian spices companies with independent space.

Special India Promotion Campaign in London Olympics would have around 40 stalls which will be set up on the South Bank Centre in London. The Spices Board will have five to seven stalls where Indian spices exporting companies can participate effectively.

Facilities would also be offered to do sale of the products at the stands. This is to facilitate sale of authentic Indian spices and spice products. Indian companies can do the sales through their dealers and authorised agents. Spices Board is seeking requests from interested participants to participate and undertake sales of the products.

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