Agri Business

Huge volumes on offer at Coonoor tea sale

P.S. Sundar Coonoor | Updated on May 11, 2011 Published on May 11, 2011


Amidst concerns of huge volumes remaining unsold in the recent weeks, as much as 3.17 lakh kg of teas that had remained unsold in previous auctions is being offered for resale at Sale No: 19 of Coonoor Tea Trade Association auctions to be conducted tomorrow and Friday, reveals an analysis of the listing by brokers.

Together with the fresh teas accounting for 12.13 lakh kg, the total offer this week is 15.30 lakh kg. It is the largest volume offered so far in 2011.

It is as much as 1.28 lakh kg more than last week's offer and 13,000 kg more than the offer this time last year.

Of the 15.30 lakh kg on offer, 10.67 lakh kg belongs to the leaf grades and 4.63 lakh kg belongs to the dust grades. As much as 14.59 lakh kg belongs to CTC variety and only 0.71 lakh kg, orthodox variety. The proportion of orthodox teas continues to be low in both the leaf and dust grades. In the leaf counter, only 0.29 lakh kg belongs to orthodox while 10.38 lakh kg, CTC. Among the dusts, only 0.42 lakh kg belongs to orthodox while 4.21 lakh kg, CTC.

Producers are concerned that the sale percentage is low despite shedding prices and have called for aggressive promotion strategies to activate demand.

Published on May 11, 2011
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