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An innovative ‘gift pack’ of supreme quality Nilgiri Speciality high-priced teas has been launched for this year’s ‘gift season’.
“This gift pack comes with Tea Board’s Nilgiri logo affording tea connoisseurs opportunity to taste Avataa multiple-brew White, Green and Black tea grades packed in attractive square tins of 25 gm each. The pack highlights Tea Board’s research-based observation on tea’s positive impact on health, especially its power to fight against cancer and heart ailments. The method of preparing a perfect cup of tea is also shown”, Tea Board member S. Ramu told Business Line after launching ‘Avataa Gift Pack’ edition.
“Tea Board had distributed these grades to dignitaries at London Olympics. This gift pack’s global version will be launched coinciding with the 4th Annual North American Tea Conference in Bermuda during Sept 24-26. Tea Board India is an exclusive sponsor at the meet,” he noted.
“Avataa’s affordable Indian edition comes ahead of the ‘gift season’ . In the Nilgiris, it will be available at Doddabetta Tea Museum in Udhagamandalam. These Avataa teas are hand plucked from single-bud in specific fields of Billimalai Estate, 6,400 ft above sea level in pristine Western Ghats. They fetched Rs 11,550 a kg at Nilgiri Winter Speciality Tea Auction this year,” G. Udayakumar, Director, Bluegate Beverages P Ltd., which owns Avataa, said.
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