Provilac, a premium milk player, has expanded its presence to the Southern market by launching offerings in Hyderabad. With this launch, the firm is planning to achieve a daily volume of about 20,000 litres a day in the next financial year.
The firm, which registered a turnover of ₹50 crore last year, said it was targeting to add ₹35 crore to the turnover this year.
Recent milk price hike to limit drop in profitability for organised dairies: CrisilCRISIL: More price hikes not likely as improved milk collection and softening input costs will support profitability
The nine-year-old company is already present in Mumbai and Pune.
“We recently launched our offerings in Mumbai and touched about 25,000 households. We are targeting to reach out to 20,000 families in Hyderabad,” Siddharth Runwal, Chief Executive Officer of Provilac, said in a statement on Thursday.
The company claims that it delivers milk within 12-24 hours of milking.