Centre’s plan for standard size will cut production cost, say cloth makers

The Clothing Manufacturers Association of India hopes that the Government’s decision to conduct a study to come up with a standard size for apparels sold in India will reduce production cost of textile companies.

Smriti Irani, Union Textile Minister, told the ‘Textile Conclave’ at the Vibrant Gujarat Global Summit, on Sunday that a study will be carried out before introducing the ‘Size India’ project for apparel measurement. In the apparel export segment, one of the biggest challenge is that the UK, US and Europe have their own size of measurement. But, India does not have one, she said.

In a first-of-its-kind plan, the Central government will launch ‘Size India’ project to study different sizes and formalise standard size for Indian consumers.

The Centre will also embark on a statistical study to actually categorise the domestic market demand to ascertain the strength of the industry and grow it further. Estimated at $72 billion, apparel retail is one of the important drivers of modern retail.

Rahul Mehta, President, CMAI, said the project will benefit consumers who will get standardised sizes, better-fitting clothes and will avoid wrong purchases.

It will benefit the manufacturers, retailers and brands by eliminating returns and wasteful inventory. It will also help reduce overall prices and benefits the consumers, he said.

With standard India size, the country can also increase exports by catering to the Indian Diaspora, he added.

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