Youngsters appear to favour Western fast food over Indian and Chinese versions. The popularity of Western fast food is growing at an exponential rate as the change in consumption pattern among the young is making it more conducive for western players, according to Amit Jatia, Vice-Chairman, Hardcastle Restaurants, the master franchise of McDonald’s in western and southern India.

“Based on the studies done by Euromonitor, the number of Indians consuming fast food has increased 1.7 times in the last five years,” he said.

McDonald’s growth Jatia said McDonald’s growth in the past two years has been modest due to weak consumer sentiments. Though the chain is growing, the rate is only 8-10 per cent and is expected to be the same in the coming year also, he said. The franchisee expects to get back to five-year compound annual growth rate (CAGR) of 25 per cent in the next two years, he added.

As a company that is completely driven by changing food patterns and impulse, Jatia said the sales will improve once same-store sales pick up. The delivery business grew 30 per cent last year, which was largely driven by online orders.

Despite the slower growth, the company plans to invest ₹750 crore for expansion and refurbishing existing restaurants in the next five years.

Healthy options Keeping pace with customer needs and demands, the restaurant chain has introduced healthier options on the menu.

Customers now have the option of choosing focaccia buns, which use olive oil and are healthier than regular buns. Also on offer are steamed and grilled food, and low-calorie sauces and ice creams.

Related Topics
comment COMMENT NOW