We're 30 days away from the start of the Indian Premier League's fourth season.
On field and off field action at IPL tournaments have got the consumers hooked on to the game like never before. But at the centre of it all is the game of cricket, and it will stay that way.
Young and restless
We are a young and nascent brand. Young, sometimes brash, even. But the IPL has a lot of energy. After each edition of IPL, people ask us: ?What do we do now after we get home??
To some extent, the fourth edition of the IPL, which will go on for 51 days - a week more than IPL3 - will address that concern.
Team's fortunes
Today, the World Cup is providing that option. As a passionate supporter of Indian cricket, I have been following the World Cup with keen interest.
The World Cup matches have created the excitement and the platform that IPL-4 will build on.
Predictions on the Indian team's fortunes? April 2.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.