Comments
Smartphone usage in the country is not only leading to proliferation of entertainment and social networking but also creating a buzz around things such as productivity and achieving more.
According to a global study done by research firm GfK and BlackBerry Ltd, Indian users perceived smartphones as enablers of productivity by saving time, enhancing communication and collaboration with colleagues, providing more flexibility and simplifying their lives.
It saves timeAccording to the study, 77 per cent of smartphone users in India find that their device saves time. Globally, one-third of business smartphone users said their devices save them more than 5 hours during an average working week. “Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society,” said John Chen, Executive Chairman and CEO, BlackBerry.
Rather than simply ploughing through a to-do list, modern productivity means consciously creating more time to focus on the things that matter most. The study found that 67 per cent of business smartphone users globally indicated they are “always looking to improve their productivity” and 69 per cent are “constantly looking for new ways to get things done as efficiently as possible.”
MotivatedThe study revealed BlackBerry users to be more motivated by achievement and personal rewards compared to users on competing smartphone platforms.
For example, BlackBerry users were 43 per cent more likely than other users to agree that one of their motivations to be productive is to make a mark in their company and society.
Data related to India further highlighted that BlackBerry end-users are more likely to agree that their smartphone reflects their status, helps them manage communications, is secure, helps them achieve more, is durable, gives them flexibility and simplifies their lives as against other smartphone users.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.