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Having established its presence across 18 countries, Talisma Corporation is now looking to grow it to 21 by end-June.
Mr Raj Mruthyunjayappa, Managing Director (APAC & Europe), Talisma Corporation, told Business Line that the company will be actively getting into the Japanese, Singaporean and Malaysian markets apart from looking at new markets in Europe.
The company offers a range of solutions across industry verticals, including higher education and BFSI. “We have solutions for attracting and retaining students and members, enhancing constituent services, managing finance, human resource, fund raising and marketing, among others,” Mr Mruthyunjayappa explained.
Upbeat on Africa
The company is quite upbeat about its foray into the Africa market. “While organisations, by and large, are apprehensive about entering Africa, it has emerged as an important market for us. We acquired our first customer in Kenya this month,” he said, and added, “we see huge opportunity for implementing our solution in the BFSI and education sectors in Tanzania, Ghana and Kenya.”
He further said that the company had won two customers in Brazil last month.
To a query on growth, Mr Mruthyunjayappa said (without sharing numbers) that the company clocked a 30 per cent growth year-on-year globally. “We have registered robust growth in India. It crossed the 100 per cent mark last year,” he said.
Talisma, he said, has established a niche in campus management solutions. “We have implemented the solution in 1,700 campuses globally. Until recently, our focus had been in the markets abroad. But now, we have set our sight on the Indian education sector.”
Indian market
Studies show that in the next five years the size of the education market in India would be around $50 billion, he said. “This is bound to create huge opportunity for educational institutions across the country to capitalise on technology, acquire students and enhance the effectiveness of their existing relationships with the student, donor and alumni networks.”
“Colleges and universities are embracing CRM in their business processes to recruit and retain desirable students. To compete successfully, it would become imperative to adopt best practices so they can to consistently interact with diverse stakeholders (students and corporate) in a highly personalised manner,” he said
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