IT services firm Tech Mahindra and French digital content publishing firm Rakuten Aquafadas on Thursday signed an MoU (Memorandum of Understanding) to collaborate on building enhanced customer experience offerings.

Rakuten Aquafadas and Tech Mahindra aim to build a Customer Experience Offering leveraging the suite of software that Rakuten Aquafadas provides for digital publishing.

Manish Vyas, Global President of Tech Mahindra’s Communications, Media & Entertainment Business & CEO of Network Services said, “5G has the capability to unlock unprecedented opportunities in every industry vertical and domain. Our collaboration with Rakuten Aquafadas will help us further drive innovation in the Artificial Intelligence, Machine Learning, Digital Transformation space, and enable us to enhance customer experience from the forefront”.

Tech Mahindra will bring its deep domain experience across industry verticals, expertise across Artificial Intelligence, Machine Learning and Natural Language Processing making it simpler, faster and better for the customers to go digital and to enhance the customer experience.

Olivier Alluis, CEO, Rakuten Aquafadas said, “We’re excited to enter into a partnership with Tech Mahindra. We strongly believe that together we’ll be able to bring a unique offering to the market, helping businesses across the world drive cutting-edge content experiences for their end users underpinned by innovation and services driven by the Rakuten Group.”

As part of the TechMNxt charter, Tech Mahindra has been focusing on enhancing customer experience, and is currently engaged with multiple Fortune 500 customers globally on their digital transformation journey.

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