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Shell egg trade has pruned farm-gate prices of its produce in anticipation of the approaching Tamil austere month of Aadi (starting July 15) in Tamil Nadu and the onset of Shravan in the North and in neighbouring Andhra Pradesh and Karnataka when the consumption of poultry products will touch the nadir.
To save the chicken farms and the trade from possible accumulation of stocks, the National Egg Coordination Committee (NECC), Namakkal Zone, has chosen to bring down the wholesale price of live birds to Rs 38 a kg from Rs 44 last week.
In the case of shell eggs, the apex body has trimmed the wholesale rate by 35 paise to Rs 2.85 a piece. Though sources in the egg trade said the price cut was to encourage consumption of poultry products in the wake of austere period, an NECC spokesperson attributed the price cut to buyers resistance.
The commodity hit a record Rs 3.33 on June 28 with a rise in demand following the onset of south west monsoon. From May 26 to June 28, the wholesale price of egg has been increased 15 times from Rs 2.75 to Rs 3.33 (an overall increase by more than 19 per cent).
The Chairman of NECC, Dr P Selvaraj said that prices may go down further by 10-15 paise an egg and may start looking up only after Navaratri.
>gayathri.gururajan@thehindu.co.in
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