Ex-MD of Amul on NDDB board

Our Bureau Bangalore June 9 | Updated on June 10, 2014 Published on June 10, 2014

The Government has appointed B M Vyas, the former Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF) that owns the Amul brand, as director on the board of National Dairy Development Board.

Vyas, with about 45 years experience in the dairy sector, will be on the board of NDDB for a two year per recent Gazette notification. Vyas was the managing director of GCMMF from 1994 to 2010 for a period of 17 years during which sales of the Gujarat co-operative grew from a mere Rs 600 crore to Rs 8800 crore.

He was respble for the launch of 38 new products and steering GCMMF during turbulent time post liberalization of Indian dairy industry. He not only launched AMUL ice cream but overrat took Kwality walls by a margin of 1:5 and made it the No.1 brand in India. He also launched Amul milk in metro markets such as Delhi, Mumbai, Kolkotta, Kanpur, Lucknow, Varansi, Allahabad etc. and overtook the competition by miles.

B.M.Vyas also pioneered concept of total quality management in Dairy industry of India for which he was awarded Best of All Rajiv Gandhi Quality Award and Quimpro gold medal.

B.M. Vyas has about 45 years rich experience of Indian Dairy Industry. With the appointment of Mr. Vyas as Director in Board, NDDB will be greatly benefited with his great & remarkable experience

Published on June 10, 2014

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