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After touching a new high of Rs 75/kg a fortnight ago, prices of broiler chicken have been slashed to Rs 61/kg owing to buyer resistance.
“It is a usual phenomenon that prices of broiler chicken zoom during summer when the demand for animal protein will be high. But due to consumer resistance we have decreased the prices and the present price tag is likely to continue till the end of May,” Mr P. Selvaraj, Chairman, National Egg Co-ordination Committee, Namakkal zone, told Business Line .
Retail chicken prices are currently around Rs 110/kg in Kerala and Tamil Nadu, despite the Lent season when consumption usually takes a downturn. The wholesale price of layer cull birds remained flat at Rs 40/kg, while egg prices were raised to Rs 2.30 a piece (Rs 2.20) primarily due to an increase in consumption.
Mr Selvaraj noted that the summer vacation and the ongoing poll campaigns across the State that increases flow of commuters to various destinations triggers an increase in consumption of poultry products, and hence the price increases.
Moreover, consumption in the neighbouring Kerala (a major market for TN's poultry trade) goes up by up to 20 per cent as the wedding season (April and May) sets in there. Sources added that the price of eggs is likely to increase in a phased manner.
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