Gold prices regained Rs 27,000 per 10 grams mark at the bullion market today on heavy demand from stockists and traders amid marriage and festive season off—take supported by positive global cues.

Silver zoomed owing to sustained speculative demand and revisited the Rs 46,000 per kg mark.

Standard gold of 99.5 per cent purity rose by Rs 330 to close at Rs 27,300 per 10 gms from Thursday’s closing level of Rs 26,970.

Pure gold of 99.9 per cent purity also climbed up by a similar margin to conclude at Rs 27,440 per 10 gms from Rs 27,110.

Silver ready (.999 fineness) jumped by a hefty Rs 1,120 to end at Rs 46,435 per kg from Rs 45,315 previously.

In the overseas market, gold rallied on heavy physical demand on the back of weaker dollar and speculation of interest rate cut ahead of European Central Bank meeting and prospects of easy monetary policy by US.

In New York, gold for June delivery strengthened by $38.30 to $1,462 an ounce on the Comex division of the NYMEX late yesterday.

Silver for May contract rose $1.31 to $24.14 an ounce.

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