HDFC Life on Wednesday launched, Sampoorn Samridhi, a ‘with profit' traditional product.

Sampoorn Samridhi is a product that offers the benefits of both an endowment plan and a whole life plan, said a press release issued by the company.

The product offers two maturity benefit options. One is the enhanced cash option which offers enhanced maturity amount at the end of the policy term.

And the other is the enhanced cover option, which offers maturity amount at the end of the policy term plus additional sum assured on death up to age of 99 years, the release said.

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