In this episode of the State of the Economy Podcast, PT Jyothi Datta looks at the latest developments in pharmaceutical marketing practices with Varsha Rajesh, Pharmaceutical and Life Sciences lawyer from Nishith Desai Associates. The Department of Pharmaceuticals issued the recently updated Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, which aims to redefine the boundaries between doctors and drug makers.

The UCPMP 2024 introduces a framework to regulate interactions between pharmaceutical companies and healthcare professionals, with a focus on preventing undue influence on prescription practices.

Varsha discusses key takeaways from the updated code, highlighting areas such as brand reminders, provision of free samples, and continuing medical education (CME) programs. She lays emphasis on the importance of compliance with tax laws and transparency requirements, reflecting a trend towards stricter regulatory oversight.

The conversation also explores the implications of the code on industry practices and the challenges of enforcement. Varsha addresses concerns regarding self-regulation within the industry and the need for impartial adjudication of complaints. Despite criticisms, the UCPMP 2024 represents a significant step towards promoting transparency and accountability in pharmaceutical marketing.

(Host: PT Jyothi Datta)

About the State of the Economy Podcast

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