Dish TV India Ltd, a DTH company, expects a 35-40 per cent increase in revenues and hopes to nearly double its customer base in Tamil Nadu even as it is strengthening its presence in the State by launching new packages and advertisement campaign.

Revenue from Tamil Nadu for Dish TV (merged entity of Videocon DTH and DishTV) last financial year was ₹550 crore. Tamil Nadu is the biggest market for the company, said Siddharth Kabra, Business Head (South & West Region), Dish TV.

Customer base

According to Sukhpreet Singh, Corporate Head, Marketing, Dish TV, the company has a customer base of nearly 1.5 million in Tamil Nadu with nearly 55 per cent in rural areas.

Digitisation will drive the growth for DTH in the State, which currently has nearly 5 million DTH customers, with DishTV having nearly 30 per cent market share, he said.

There is no threat from Arasu Cable TV, which is increasing its penetration across Tamil Nadu. There are nearly 8 million customers using analog receivers and there is enough scope for all DTH players to convert them to digital, he said.

The company said that from Friday, it would offer 65 popular Tamil channels in Tamil Nadu – the maximum offered by any player. It will also rollout a 360-degree advertisement campaign called ‘Surprise Machi’ to give users the freedom to choose from its bouquet of channels, Singh said.

DishTV will offer five new base packs based on the language the customer speaks and needs for multi-lingual content consumption catering to varied tastes in genres of Tamil audience, he said.

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