‘64 per cent of India’s millennial population prefer snow destinations’

As much as 64 per cent of India’s millennial population prefer travelling to snow destinations while choosing their holidays, according to a report released by Club Med, a French all-inclusive operator.

The report, which is Club Med’s first on Asia Pacific’s snow holiday, mentioned that for Indians, Switzerland is the most preferred destinations for snow holidays. Also, around 34 per cent Indians spent at least $380 per day per person on their snow holiday vacations.

Snowboarding during snow holidays tops the list for Indians at 66 per cent followed by reconnecting with nature at 62 per cent, other mountain activities at 60 per cent, exploring local attraction 59 per cent and experience different environments at 58 per cent.

While countries like India and Japan have a strong holding of men snow holiday makers at 70 per cent and 83 per cent respectively, countries like Hong Kong SAR (57 per cent), Singapore (56 per cent), Malaysia (58 per cent) and Australia (54 per cent) led the ranking bias towards more female snow holidaymakers.

“This research is a timely insight into the mind of today’s Asia Pacific consumers who enjoy a snow holiday. The market is evolving rapidly in line with Asia’s growing affluence and interest can only grow fuelled by back-to-back Winter Olympics in PyeongChang and Beijing,” said Xavier Desaulles, CEO of Club Med, East and South Asia and Pacific.

“This survey is an essential new tool that will allow us to inform and service our clients and regional partners as we understand how their habits and needs are developing and as we open new mountain resorts regionally and globally,” he added.

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