India’s tourism and hospitality sector needs an urgent makeover, which includes extending visa-on-arrival to tourists from more nations and better safety, industry body CII said today.

“The growth of tourism and hospitality sector in India is critical to achieve overall inclusive growth of the country, owing to the immense potential of this sector to generate jobs and circulate the economy,” CII Northern Region Chairman Jayant Davar said.

The employment generation in tourism and hospitality sector is many times more than manufacturing sector, he added.

CII said there is a need to take steps to improve the present scenario of tourism that includes extending facility of visa-on-arrival to tourists from more countries, simple tax rules and ensuring safety of tourists.

There is a need for better marketing and brand strategies to promote the sector, it further said.

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