Bid for fitness tips from Shilpa Shetty via Uber Dreams

PTI New Delhi | Updated on January 13, 2018 Published on March 10, 2017

File photo of actor Shilpa Shetty performing Yoga during the International Yoga day celebrations.   -  The Hindu

The Mumbai-based start-up will conduct online auctions featuring eminent personalities, brands and marquee products.

Online auction platform Uber Dreams is set to offer services like renting a yacht for under Rs 20,000 or getting fitness tips from actress turned entrepreneur Shilpa Shetty Kundra.

The Mumbai-based startup, set up last year and not related to taxi aggregator Uber, will conduct online auctions featuring eminent personalities, brands and marquee products.

“The idea is to help fulfil consumers’ dreams with uniquely curated experiences and provide access to people to interact, in-person, with eminent personalities from business, movies, sports, television and so on,” Uber Dreams cofounder and CEO Savan Daru told PTI.

The basic idea here is to bridge the gap between dreams and aspirations of the people of the country and the actual realisation of the same, he added.

However, this will not come cheap. “Most auctions/dreams will have a reserve price of 20k to 3 lakh except the dreams that involve celebrities, they could cost a little more,” he said.

The online auction for a wellness weekend with Shetty has a reserve price of Rs 70,000.

The auction will take place from March 10-15, 2017. The highest bidder and a partner of his/her choice will get to fly to Jaipur and experience an all expenses paid, 2 nights-3 days Yoga and wellness weekend as VIP guests of Shilpa Shetty Kundra with interaction and selfies/ photographs. “In the initial stage, the company will introduce around 5-8 auctions a month and later scale it up,” he said.

Other auctions will include spending time with personalities like Mohit Burman of Dabur India/Aviva Life Insurance, Anupam Mittal of Group. “One can also bid to be a model in a full page advertorial of Rolling Stone magazine, get a chance for internships with leading corporates, get a six course romantic meal cooked by Chef Vicky Ratnani at their home, a 3 min role in movies and TV series and so on,” he said.

Daru declined to comment on targeted revenues but said Uber Dreams will be generating revenue from Day 1. “We work on revenue share and commission model with our partners. We will be looking at funding options in a few months,” he added.

The company has previously raised half a million dollars from Mascot Group.

Uber Dreams will soon launch an app on iOS and Android stores as well. The platform will also let users share their dreams/aspirations that are not listed on the website. “Under the ‘You Dream, We Fulfill’ section, visitors can list their dreams and Uber Dreams will try to fulfill it for them,” Daru said.

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

Published on March 10, 2017
This article is closed for comments.
Please Email the Editor