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Online travel company MakeMyTrip on Wednesday announced that it has acquired certain assets of Mygola.com and the entire Mygola team has joined MakeMyTrip.
"The acquisition was done through our earlier announced Innovation Fund which is formed to invest in start-up or early-stage companies in the travel technology space," the company said in a statement.
The financial terms of the acquisition were not disclosed.
"Mygola team's deep understanding of travellers’ planning and in-destination experience preferences will be very valuable in strengthening our proposition in these and related areas of customer engagement," said Rajesh Magow, Co-Founder & CEO, MakeMyTrip India.
Mygola was started in 2009 by Anshuman Bapna and Prateek Sharma. It has raised capital from Helion Ventures, Blumberg Capital, 500 start-ups and numerous angels.
The company's Web site sees half-a-million organic visitors a month, the statement said, adding that Mygola has built proprietary technology to mine the travel web, filed patents on route optimisation, and collected deep metadata for millions of travel items and thousands of high-quality itineraries.
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