Variety

SonyLIV’s digital selection process of KBC records 42% jump in participation

Prashasti Awasthi Mumbai | Updated on June 10, 2020 Published on June 10, 2020

SonyLIV witnessed a 42 per cent jump in participation in the first-ever digital selection process for Kaun Banega Crorepati. The channel has registered more than 3.1 crore initial audition entries.

In a landmark change, the auditions that have traditionally been happening on-ground across 8 cities and 10 days till last year, were conducted digitally on a single day via the SonyLIV app this season due to Covid-19. These auditions saw more than 12,000 participants, a four times increase compared to last season, Sony mentioned in its official release.

The company noted that the online auditions of KBC 12 have broken all records by providing access to participants and saving their travel time to audition cities. The digital auditions also allow a better verification process, giving users direct access to the entire selection procedure. This safeguards their interests against fraudulent activities, Sony maintained.

The auditions commenced with a General Knowledge test followed by a video uploaded by the participants. The assessment for the final round will be centred on the cumulative score and participants with the highest scores will qualify for a personal interview.

In alignment with this process, the selection for the Fastest Finger First contestants will be based on the scores of the above selection process. To ensure inclusivity, makers have facilitated calls for visually challenged auditionees.

Amogh Dusad, Programming and New Initiatives, Digital Business said, “The exclusive digital selection process for KBC has recorded an all-time high number of auditionees. A 3X increase in the participants with the online selection process signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference of digital mediums amongst users. The process enabled us to reach out to a wider cross-section of the audience while innovating with the 2nd screen initiative.”

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Published on June 10, 2020
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