Consumer Voice, a leading magazine published by VOICE (Voluntary Organization in the Interest of Consumer Education), has found Amul chocolates as the top performer brand.

In its March 2014 edition, the magazine, which conducted a study on chocolate brands, said Amul Milk chocolate scored 78 out of 100 points, making it the highest-rated brand in the milk chocolate category. It left behind leading brands like Cadbury Dairy Milk, Lindt Lindor, Hershey’s and Chocon Milcreme.

In the dark chocolate category also, Amul Dark chocolate has been rated as the number one brand with 84 points out of 100. Cadbury’s Bourneville has been rated second with 76 points.

The scores given in the study are based on physicochemical parameters like cocoa solids, energy value, cholesterol, carbohydrates, milk fat etc. and microbiological activity as well as sensory attributes. The tests were conducted independently in government approved laboratories.

Moreover, both Amul Milk chocolate and Amul Dark chocolate have been ranked toppers on value for money basis also, Gujarat Cooperative Milk Marketing Federation (GCMMF) Managing Director R S Sodhi said.

Amul has been marketing chocolates since 1970s and has come out with a range of premium chocolates and gift packs.

GCMMF, which markets milk and milk products under the Amul brand, is India’s largest food product marketing organisation with an annual sales turnover of Rs 18,000 crore (2013-14).

It procures an average of 150 lakh litres of milk from 35 lakh milk producers and sells a wide range of dairy products like butter, cheese, ice cream, ghee, flavored milk, UHT milk, fresh milk, paneer, brown beverages and chocolates etc.

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