Bajaj Finserv has rolled out its first ever set of television campaigns, telling consumers not to be content with good, but to go for great. The campaign features veteran actor Naseeruddin Shah.

Created by Ogilvy and Mather, the campaign looks to rekindle the spirit of leadership and entrepreneurship in people.

Speaking about the campaign, Sanjiv Bajaj, Managing Director, Bajaj Finserv said, ``We established our financial services businesses with a pre existing legacy of greatness. As we grow in size and stature, the pursuit for greatness has always been the core belief around which the group has shaped up. Our first ever television campaign mirrors this brand vision.''

 

Manish Jain, Group Marketing Head, Bajaj Finserv added, ``We have always been focused on pursuing this brand philosophy in everything we do. While we were very clear about the strong brand beliefs internally, it was essential we convey the same to the external world. This desire lead us create the brand’s first external communication campaign.''

Taking their core value of `Going for Great' forward, the brand has created the new campaign. As Abhijit Avasthi, National Creative Director, Ogilvy and Mather said, ``Bajaj Finserv is a financial services brand that does not rest on its laurels. Success at any stage is just the start of another journey, and this journey to greatness is endless. The launch film captures this essence.''

Sumanto Chattopadhyay, Executive Creative Director, South Asia, Ogilvy and Mather said that divine discontent is the philosophy of Bajaj Finserv. ``Getting Naseeruddin Shah to narrate the philosophy is just one of the many ways that the brand is eschewing what is merely good to go, for what is truly great.''

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