Crompton Greaves has opened its first global design centre in Bhopal to address the evolving market needs of its clientele. The centre’s key markets will include countries across South East Asia, West Asia, Africa and Europe. The product portfolio would cover commercial motors and highly engineered medium voltage motors and generators.

The centre, which currently has over 150 designers working globally, has been designated to offer a centralised system of customising Crompton Greaves products that would reflect global standards across geographies.

Laurent Demortier, MD and CEO, Crompton Greaves, said, “The global design centre enables synergies of expertise by closely integrating Crompton Greaves centres of excellence around the globe, for the purpose of fuelling innovation and accelerating development.”

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