Godrej Appliances, a part of fast moving consumer goods conglomerate Godrej Group, has launched its first digital video commercial for Women’s Day.

Having understood the great leaps taken by women in the field of education, science and fight for equality, Godrej Appliances decided to celebrate 'special woman' through the unique commercial.

The idea, conceived and conceptualised by Godrej Appliances and WATConsult, a digital media agency, aims to engage, and act on a common miss by most men, wherein they often forget to appreciate the woman in their lives while she dons many roles with ease.

Commenting on the launch, Ramesh Chembath, Associate Vice-President, Godrej Appliances, said, "Women are our most important consumers and are an equal counterpart to the male members in the household, and are equally time pressed. Often people misconstrue that women are not as tech savvy as men, and hence need home appliances which are not very high tech. On the contrary, women appreciate new technology and are quite adept at accepting the same.''

The new digital commercial brings this out and showcases the lady as a multi tasker who is at ease with technology at home and at work.

As Rajiv Dingra, CEO, WATConsult, noted: "We often forget to thank the women in our lives - be it our mother, sister, daughter or wife for all that they do and for how well they balance their personal and professional lives. This commercial urges men to be expressive and help make the women feel special.''

In a statement, the company said that studies have shown that internet users watching digital videos have risen from 56 per cent in 2008, to 75 per cent in 2013. Digital video commercials also have 18 per cent more recall than television commercials, according to a Nielson report.

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