Midmark (India), a leading manufacturer of healthcare equipment, expects not only incremental revenues but also first mover advantage in the Indian market.

The company, on Thursday, opened its first experience centre for the southern region in Chennai. The outlet will showcase its barrier-free OPD room, advanced motorised, patient positioning systems and digital diagnostic solutions. It has already opened two such centres and is planning to open 14 experience centres across the country.

“We will exploit the first mover advantage through this concept to strengthen our position in India,” Sumeet Aggarwal, Managing Director, said here.

“We are the largest manufacturer of hospitals beds in India. Our hospitals beds come in the price range between ₹15,000 and ₹3 lakh,” said Vijay Gaikwad, General Manager – Sales, International Business and Marketing, MidMark (India).