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The country’s largest two-wheeler maker Hero MotoCorp today reported a 3.64 per cent rise in total sales at 4,59,996 units for August this year.
In the same month last year, it had sold 4,43,801 units, Hero MotoCorp said in a statement.
Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua said: “Registering growth in both retail as well as dispatch sales despite weak market sentiments has come about due to several initiatives undertaken in recent times.
“Our five-year warranty programme supported by strong communication campaigns and various ground-level activation initiatives have given a boost to our sales, particularly at the retail level.”
He added that going forward, the industry expects sales to pick up further on account of good monsoons and the festive season.
The company said in August it launched operations in Peru, roping in Motocorp SAC — a part of the reputed EFE Group of Peru — as the sole distributor of the Hero range of two-wheelers in the Latin American country.
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