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Kellogg's has roped in bollywood actress Deepika Padukone for Special K.
The company said in a statement that the association with the coveted actor was well-timed as the wedding season was just around the corner. Women want to look their best while preparing for a wedding.
Based on this insight, Kellogg’s Special K, along with Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey.
The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings.
Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”
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