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Following a multi agency pitch, auto major Mercedes Benz has appointed communications agency Creativeland Asia for the brand’s complete digital creative and media mandate. Creativeland would be working with the team at Mercedes Benz to develop a fresh digital strategy for the brand. Eberhard Kern, CEO and Managing Director, Mercedes Benz India, said that Creativeland would partner the firm in its various digital initiatives, and be able to deliver seamless and integrated digital solutions.
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