Comments
Content provider Shemaroo Entertainment is banking on increasing demand from television segment in its pursuit to clock growth that is higher than the industry rate of 14 per cent this fiscal.
The company, which reported turnover of Rs 220 crore last fiscal, is aiming 50 per cent business to come from TV content segment and rest from ad films, flight entertainment, online clippings from its library and DTH segment.
“The film and entertainment content business is expected to grow by 14 per cent this fiscal. We will do better than the industry average,” Shemaroo Entertainment Director Hiren Gada to PTI on the sidelines of CII Big Picture Summit.
When asked which segment would account for the biggest chunk of revenue, he said: “TV contributes about 50 per cent to our topline. We expect it continue to be the biggest contributor to our growth in future.”
The content business in India will grow as it is not dependent on advertisements as its revenue streams are purely subscription based.
Gada, further added that despite the slowdown impacting some segments of the media and entertainment industry, the overall industry is growing.
“Theatrical revenues are going up. Recent release of Chennai Express and Yeh Jawani Hai Deewani has created records. ARPU (Average revenue per user) in the industry has increased,” he said.
The company which has a content of over 3,000 titles is now experimenting with a new idea of 15 minutes clips of a movie by compressing and editing it.
“It is a new experiment. This is for the younger generation, which prefer to watch the films on web and other new digital platforms,” Gada said.
Shemaroo has already entered into pacts with various telecom service providers such as Airtel and Vodafone to sell its films and video song contents.
“However, due to (telecom regulator) TRAI’s guidelines on VAS (value added service), there is a decline in this sector,” said Gada.
The company has recently acquired new movie titles — Fukrey, Jolly LLB, Oh My God, Bhag Milkha Bhag.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.