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Mindtree has launched its Flooresense platform to help increase in-store sales for retailers.
The solution will enable retailers to enhance customer experience and improve the productivity of store associates, the company said in a statement.
A big challenge faced by brick and mortar stores today is identifying and engaging a high potential shopper needing assistance to make a purchase decision, among a crowd of shoppers. Flooresense helps retailers identify real-time sales floor opportunities to enhance shopper experience and optimise sales, the statement added.
Gaurav Johri, Senior Vice President and Head, Platforms & Solutions Group said: “Over 80 per cent of retail sales still take place in brick and mortar stores, especially for complex purchase decisions. Solutions like this can improve shopper conversion in stores."
The cloud-based platform which runs on Microsoft Azure, offers intelligent recommendations that connect the right store associate with high potential shoppers needing assistance. The solution identifies and prioritizes potential shoppers using video feeds and custom algorithms while maintaining shopper anonymity, company executives said.
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