Comments
To popularise the ‘Tribes India’ brand in national and international markets, Trifed has signed a memorandum of understanding with Amazon Seller Services Pvt Ltd for sale of tribal products through e-commerce giant www.amazon.in.
As a part of the MoU, authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on the online portal for sale, an official release said.
From a single store in Delhi in 1999, the Tribal Cooperative Marketing Development Federation of India Ltd (Trifed) has established a chain of 42 retail outlets and tie-ups with 13 State-level emporiums.
At a workshop here on Monday, Tribal Affairs Minister Jual Oram also announced the nationwide expansion of the scheme to provide minimum support price for 24 minor forest produce (MFPs), such as karanj seed, mahua seed, tamarind, wild honey etc. The scheme is already being implemented in nine States.
“For higher value addition of MFPs, big corporates shall be involved under PPP model,” said an official release. The public-private partnership (PPP) model will be based on utilising private entrepreneur skills in undertaking processing as well as marketing of the produce, creating infrastructure and providing enabling environment for undertaking value addition of systematic scientific lines.
“These will be sophisticated large value addition hubs managed by private entrepreneurs,” the release added.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.