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To improve awareness about the National Pension System (NPS), all entities in the NPS value chain, such as points of presence (POPs) and central record keeping agency, will observe a service fortnight from June 27-July 9.
The fortnight-long campaign is aimed at awareness creation, service orientation and information dissemination along with subscribers’ registration, an official release said.
NPS has been available to persons in the private and unorganised sector since May 2009. Currently, the total number of subscribers under NPS and Atal Pension Yojana together has reached 1.28 crore and assets under management stands at over ₹1.2 lakh crore. There is tremendous potential in the private sector which needs to be tapped, said the release.
Well-designed productSample surveys conducted by market intelligence agencies have shown that NPS is well-designed and the least-cost pension product with exclusive tax benefits.
Over the NPS fortnight, the POPs are expected to involve all their registered service providers in subscriber acquisition and servicing.
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